The Singleton of Glen Ord™ Single Malt Scotch Whisky – the fastest growing Single Malt in the Asia Pacific region – has added to its global prestige and long record of success with a major win in the prestigious Scotch Whisky Masters competition. The results were announced in London on 6 June 2011.
The Scotch Whisky Masters wins are decided by an expert judging panel after an extensive and rigorous blind tasting process. The panel included mixologists, managers of luxury hotels, bars and restaurants, global retailers, and leading whisky commentators including two former editors of Whisky Magazine.
They awarded The Singleton of Glen Ord 12 year old a ‘Master’ – the highest award in the competition.
The Singleton of Glen Ord 12 year old has been extensively enjoyed by sophisticated drinkers in Asia since its launch in 2006. The 15 and 18 year old versions of The Singleton of Glen Ord have also attracted much praise and a growing number of devoted followers.
Asia’s fastest growing malt whisky
The Singleton of Glen Ord continues to display stunning growth in its Asian markets.
The recently released IWSR 2010 data shows that The Singleton of Glen Ord is the fastest growing Single Malt in the Asia Pacific region. It has recently broken the 100,000 cases barrier and grew volumes at 40% in 2010, notably in Taiwan and South East Asian market, with triple digit growth in many markets
For Diageo’s Asia Pacific region, Mark Sandys, Category Director for Whisky, said:
“We were confident from the outset that The Singleton of Glen Ord would be very well received in this vibrant and fast-growing region.
“Our consumers tell us that it’s the taste of The Singleton that appeals strongly to them, plus the strikingly elegant style and presentation. We’re delighted with its success here and are thrilled that consumers’ enthusiasm for this wonderful single malt whisky has been confirmed by the expert judges in the prestigious Scotch Whisky Masters competition.”
The Singleton™ of Glen Ord™
Glen Ord is a famous and award-winning Highland distillery on the edge of the Black Isle west of Inverness in the north of Scotland. It continues to malt its own barley and use the long fermentation and slow distillation methods followed there for generations since Robert Johnstone established the distillery in 1838.
For The Singleton of Glen Ord, a high proportion of the liquid has been matured in European oak, delivering a rich, smooth-tasting, well-balanced and accessible style.
When it first appeared, many famous whisky commentators were quick to praise its smooth, sophisticated and fragrant taste.