Single Malts Exports up by 18%
The Scotch Whisky Association announced this week that 2010 was a record year for Scotch Whisky. Global shipments were valued at £3.45bn, a 10% increase on 2009. Scotch Whisky exports have increased by 60% since the turn of the century, adding an extra £1.29bn in value.
Single Malt exports increased by 18% (to £577m) and bottled Blended Scotch Whisky shipments rose by 5% (to £2.6bn).
There was a comment from David Gates, Diageo’s global category director for Whiskies. He said:
“As the largest Scotch whisky producer, today’s SWA’s figures on the increase in Scotch exports come as no surprise.
In the last financial year, we’ve seen our Scotch portfolio grow by 6% with the key driver of this growth being through Johnnie Walker in emerging markets where net sales grew 23%. Where economies are growing, Scotch is growing and sometimes spectacularly in markets such as Mexico, Eastern Europe, duty free and South East Asia through blended Scotch brands such as Johnnie Walker, J&B and Buchanan’s.
Together these markets have driven almost an additional million cases of Scotch versus the same period last year.
Diageo continues to invest in Scotch production and late last year opened the first major new malt distillery for 30 years – Roseisle – as part of a capital investment programme in Scotland of £600 million announced over the past 6 fiscal years.”